About us

The Founder

At Yashnaa, we believe in the timeless beauty of Indian craftsmanship, combined with the elegance and modernity that today’s women seek. Founded by Dr. Snigdha Samskruthi, a dedicated gynaecologist with a passion for sustainability and fashion, Yashnaa Ethnics is more than just a saree store—it’s a mission to celebrate traditional Indian textiles while empowering local artisans.

At the heart of Yashnaa is our dedication to supporting local weavers and artisans across India. We directly source our sarees from these skilled craftsmen, ensuring fair wages and promoting sustainable practices. By cutting out the middlemen, we provide our customers with sarees that reflect the artistry and love of the communities who make them, all while ensuring ethical fashion that uplifts local talent.

Why Choose yashnaa?
Our Mission
Our Vision

Ethical Fashion: We believe in fashion that uplifts, not exploits. Every saree you purchase helps support fair wages and sustainable practices in the artisan community.
Handpicked Elegance: Our sarees are thoughtfully selected to offer a balance of tradition, comfort, and style, perfect for every occasion.
A Cause You Can Wear: When you wear Yashnaa, you’re making a statement—not just of beauty and grace, but of compassion and responsibility.

At Yashnaa, we’re not just selling sarees—we’re weaving stories of tradition, empowering communities, and celebrating the beauty of Indian craftsmanship. We invite you to join us on this journey, where fashion meets purpose, and style becomes a statement of values. By choosing Yashnaa, you’re not just embracing beautiful clothing—you’re supporting a movement that honors artisans, preserves tradition, and promotes sustainable living.

Yashnaa was born out of Dr. Samskruthi’s desire to bridge her love for Indian heritage with her commitment to social responsibility. She envisioned a platform where working women can find affordable, elegant sarees that not only look beautiful but also carry a meaningful story of tradition, sustainability, and empowerment.

What We Do

We bring elegance to life Draping you in the timeless beauty of sarees.

Sarees aren’t just garments; they are a symbol of serenity, tradition, and timeless beauty. Each saree in our collection is crafted to reflect the elegance of the soul, providing comfort, style, and sophistication.

At Yashnaa, we celebrate the art of saree weaving by offering a curated collection that blends tradition with modern style. We support local artisans by sourcing sarees directly from them, ensuring fair wages and sustainable practices. Our goal is to make the beauty of Indian heritage accessible, allowing you to embrace elegance and express your unique style through each piece.

Supporting Artisans, Embracing Sustainability:

At Yashnaa, we support local weavers by sourcing sarees directly from artisans across India. This ensures fair wages, promotes sustainable practices, and offers our customers authentic, ethically crafted sarees while uplifting local talent.

Elegance for the Modern Woman:

Yashnaa’s collection is for the modern woman, blending tradition with contemporary style. Our sarees reflect both heritage and individuality, perfect for professionals, homemakers, and fashion lovers alike.

A Commitment to Craftsmanship:

At Yashnaa, we celebrate the legacy of Indian saree weaving, from Banarasi silks to cotton handlooms. Our sarees reflect exceptional craftsmanship, making cultural heritage accessible to all. Dr. Samskruthi’s vision connects you to the artistry of each piece.

Explore Tradition

Discover the richness of Indian heritage With sarees designed to reflect grace and poise.

Craftsmanship at Its Best

Every saree is a masterpiece Woven with care and attention to every detail.

Celebrate Every Moment

From weddings to festive gatherings, Our sarees are perfect for every occasion.

Embrace Timeless Fashion

Revel in the joy of wearing tradition Blended seamlessly with contemporary designs.

Personalized Fashion

Our sarees cater to every style, from classic weaves to modern drapes, for every occasion.

Bringing Tradition Home

We deliver authentic sarees right to your doorstep, ensuring you look and feel your best.

Agomoni

Bagru Print

Chettinad cotton

Cotton

Georgette

Indigos